Have you finally decided that it's time to start placing ads online? Are you finally ready to start utilizing some of that affordable SEM and SEO to your site but don't know where to start?
Then our website, Affordable SEM & SEO Advertising Tips is for you. It is meant to help local businesses plan an Effective & Affordable SEM (Seach Engine Marketing) & SEO (Search Engine Optimization) online advertising campaigns.
vs Online Marketing
As a classified print advertising sales person I know that traditional advertising mediums are not working for you like they use to.
See, up until very recently I worked for one of the largest alternative publications in New York City. The response to ads in the paper use to be so overwhelming that advertisers would have to cut short their campaigns so that they could clear up the backlog!
Well, not any longer. The only thing I hear now is how little of a response the ads are receiving.
After listening to my advertisers tell me that they were no longer getting a response to their ads and hearing the same thing from colleagues of other large circulation publications, I started out on a quest to find out why.
Along the way I found out what you can and should be doing to help make your advertising work.
What Is Adwords, SEM,
SEO and PPC?
Before I go any further, I’m sure you’re asking what the heck is SEM, SEO, Adwords and PPC? And, why do I need a website, how do I get one and how are these things going to help me get a response to my advertising?
SEM: Search Engine Marketing
Marketing your product or service through the search engines, Google,Yahoo, MSN.
SEO: Search Engine Optimization
Optimizing & indexing your website so that it's ready to be crawled by spyders and Google bots.
Google's flagship advertising product. Offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.
The AdWords program includes local, national, and international distribution. Google's AdWords text advertisements are short, consisting of one title line and two content text lines.
One of the things I can tell you is that advertising is much more than placing an ad in the paper and hoping for the best these days. You have to be active participant when placing ads today.
You should know about SEM and SEO and how it affects your advertising campaigns. You should know about Adwords and click through rates and how to bid on keywords.
Advertising and Marketing
Once you do your research you'll see that online advertising and marketing can be very affordable. I know, I can hear you now, "but I only want to place an ad"! Can I just place an ad? Well you can.
While you're getting up to speed on SEM, SEO, Adwords, PPC etc, I can handle everything for you or soon you will be able to search our site for vendors who are ready to serve you.
Or, you can stay around, review the site, ask questions and learn how to place ads online yourself.
Once I’ve explained the correlation between SEM, SEO, Adwords/ PPC etc you will know why you also eventually need a website. Which I’ll be happy to help you with as you are getting up to speed.
Again, I'm here to help you make your transition from print to online as easy as possible.
Any questions just email me. If I don't know the answer I'll find out for you. Now, let’s get started!
Online Marketing Blog - Advertise Online Blog will keep you up to date with all changes to the Affordable-SEM-SEO-Advertising-Tips.com site.
What Is SEM - Search Engine Marketing - How to use Search Engine Marketing when making the transition from print to online marketing
What Is Affordable SEM - What is Affordable SEM and why do I need it?
SEO - Search Engine Optimization Tips - What is SEO – Search Engine Optimization Tips
Advantages Of Online Advertising - The advantages of online advertising or how to lower your advertising costs while helping your customers find you online
Online Advertising Effectiveness - How to make your online advertising effective and affordable
Advertising & Marketing Online Tips - Effective Advertising and Marketing Online or Alternatives to Print Advertising
CONTENT and SERPs - How the right content can lead to high rankings on SERPs
Online-Advertising-Prices - Online advertising pricing can go from free to thousands of dollars! Tips to help you keep your online advertising affordable.
Online Advertising Trends - Online advertising trends and the importance of online advertising
Network Advertising - How to increase traffic through network advertising
Online Marketing Tips For Local Small Businesses Local online marketing tips that Local Small Businesses can use NOW to move their online listings to the top of the search engines.
Local Search Engine Optimization - 9 Local Search Engine Optimization Tips you can use NOW to generate traffic to your website