SEM, Keywords,
and Traffic

Using the correct SEM keywords, SEM techniques and online tips will help drive traffic to your site.

When setting up keywords and content, make sure your site is easy to navigate.

When surfers, bots, and spyders come to your site, they should be able to find what they want and be able to move around your site very easily.

When adding content to optimize your site think of the sypders and google bots that will be crawling the site, of course, but make sure you are really writing for your readers.

Keep in mind that ultimately, the surfers are the search engines clients, that is who they are looking to please. The way they do that is to make sure that the information served up is what the surfer is looking for.

The closer your content answers that query, the better it is for you, the spyders, Google bots and surfers.



When you combine simple SEM and SEO techniques you can optimize your site yourself.

Optimization can begin with something as simple as claiming your citations, increasing your reviews and making sure you are using the right keywords.

You can use WordTracker to search for the more popular keyword phrases that surfers use when searching for your topic. Use these words and phrases when building content. This will help to drive traffic to your site.

It is also important to use keywords no more than 4-5x in a 250 word description.

The search engines are very sensitive, over use could get you a reprimand or worse from the bots and spyders.

Linking to relevent sites is also very important. You don't want to have links going to or coming from a shoe site when your content is about candlemaking.

Let us know some of the tactics you have used to optimize your site. What are some of the methods you are using that has helped increase traffic to your site?

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